Cindy Chong Designs
Squarespace Website Design for
an Interior Designer
Client Overview:
Our client is an experienced interior designer, home renovator, and landscape designer with over 30 years of experience in commercial real estate managing nationally renowned shopping centers, partnering with key investors, and ‘flipping’ large projects. Her career recently evolved into a passion for improving residential properties and since 2019, she has remodeled and redesigned three homes and is completing her degree in Interior Design. She reached out to our web design agency to help her create a professional portfolio website that would help her stand out in a competitive industry, however, she was unsure if she wanted to start her own business as an Interior Designer or join a company in the industry.
Objectives:
After in-depth consultations, the client and I decided to create a user-friendly Squarespace portfolio website that would allow her to the client's interior design skills and experience. The goal was to create a website that could be used as a portfolio that could be expanded if she chose to open her own business or as an online visual resume if she decided to join a company in the Interior Design industry. The website would effectively communicate the client's unique design aesthetic and style, and highlight her process from remodel to redesign.
Process:
To achieve these objectives, Solazzo Designs consulted with the clients to fully understand her vision for the website, the scope of design and branding required, and her goals for the web design process. Based on these discussions, we decided to create a portfolio website that showcased the three homes the client had remodeled and redesigned.
We started by working on the client’s branding- developing color palettes, fonts, and brand elements. Download the Sample Color Palette to view a glimpse of the process.
We worked closely with the client to select the best photographs of the homes and to curate a portfolio that best represented her skills and design style. We built a page for each of the three properties that the client had redesigned, which featured detailed images of the property’s interior and exterior, as well as an overview of the client’s renovation process. The client is involved in all aspects of the renovation process, from concept to creation, and we wanted to make sure this information was featured on the website.
To ensure a seamless user experience, we optimized the website's navigation and layout to make it easy for visitors to navigate the site and find the information they needed. We also included a contact form that allowed potential clients to easily get in touch with the client.
Results:
The client was extremely pleased with the website we designed for her. She felt that the website effectively showcased her design skills and unique style, and that it would help her stand out in a competitive industry. She ultimately found a job in the industry and found the website was incredibly helpful in the hiring process.
“I want to make sure you know everyone that's seen the site has been so very complimentary - my real estate broker today couldn't believe it and basically it was the star of the show at the interview yesterday.”
- Cindy
Conclusion:
Through our collaboration with the client, we were able to create a visually stunning and user-friendly Squarespace website that effectively showcased the client's skills and experience. Our design helped the client gain the confidence to start her own business, and she was very happy with the final product. We are proud to have been able to help the client achieve her goals and look forward to continuing our relationship in the future.
Ready for a New Website?
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