CASE STUDY
VCS Environmental
Web Design for an Environmental Consulting Firm
Client Overview:
The client, VCS Environmental, is a well-known environmental consulting firm in Orange County, CA, offering a range of services including environmental assessments, regulatory compliance, and sustainable development guidance. They sought a professional and modern website to better represent their brand, showcase services, and appeal to their target audience.
Objectives:
The primary goals of the project were to:
Design a user-friendly and visually appealing website highlighting the client’s expertise, services, team, and contact information.
Establish a cohesive brand identity, including a brand guidebook with defined color palettes and font choices.
Provide ongoing support for website updates and ensure relevance, including commemorating their 25th-anniversary milestone.
Process:
We began by meeting with the client to understand their goals, target audience, and brand vision. They wanted a website reflecting their professionalism and commitment to environmental sustainability while remaining easy to navigate for prospective clients.
A brand guidebook was developed to ensure consistency across all visual elements. We curated a clean and professional color palette with earth tones (greens, browns, and greys) to emphasize their environmental focus. We also partnered with an Orange County graphic design firm to create a logo for the client, which was optimized for all digital platforms.
Using Squarespace, we designed a sleek, responsive website that effectively showcased their core services, team, and expertise. The website featured:
An easy-to-navigate structure, allowing visitors to quickly find information.
A homepage introducing the firm’s mission, areas of expertise, and clear navigation.
An about page highlighting the company’s story, values, and commitment to environmental excellence.
A services page detailing the firm's environmental consulting offerings.
A team page showcasing the professionals behind the work, fostering trust and credibility.
A contact page with an inquiry form, map, and company details.
The visuals were updated with professional, on-brand photography, and we collaborated with the client to refine the website copy, ensuring the tone was professional yet approachable, aligning with their expertise in environmental services.
After the website launch, we remained involved in the project to make updates as needed, such as refining the home page information, updating service descriptions, and adding new team members.
Recently, to celebrate their 25-year anniversary, we updated the website to include a featured section on the home page celebrating their legacy and success, new imagery and text updates reflecting their growth and achievements over the years, and updated copy to ensure the website remained modern and engaging for their audience.
We also refreshed the logo to commemorate the 25th anniversary, crafted a press release, created and scheduled engaging social media content, designed an updated branded letterhead, and coordinated a heartfelt video message from the CEO.
25th Anniversary Updated Website Banner
25th Anniversary Updated Logo
25th Anniversary Announcement
Results:
The client was thrilled with the website and brand guidebook, which reflected their expertise, values, and professionalism. The cohesive branding became a cornerstone of their company identity across digital and print materials.
The 25th-anniversary updates showcased their history and leadership in the industry while maintaining their established brand identity. They appreciated the streamlined functionality and the ease of updating content within Squarespace, empowering them to make small updates independently.
Conclusion:
Through thoughtful design and collaboration, we delivered a website that VCS Environmental is proud to call their online home. By combining a modern design with ongoing support, we created a platform that grows alongside their business to represent their values and success.
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